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National Inclusion Week Spotlight Day #2 - Airbnb

 The top section of the header shows a couch with three cushions and a pot with green plants, the below section has the Airbnb logo (a large A), the Accomable logo (a small orange house), the National Inclusion Week Logo (which includes the Inclusive Employers and Sky logo and the date the campaign is taking place - 24-30th September), and the How Do I logo (a pink question mark).

The top section of the header shows a couch with three cushions and a pot with green plants, the below section has the Airbnb logo (a large A), the Accomable logo (a small orange house), the National Inclusion Week Logo (which includes the Inclusive Employers and Sky logo and the date the campaign is taking place - 24-30th September), and the How Do I logo (a pink question mark).

Summary: National Inclusion Week is an annual opportunity to raise awareness of Inclusion and Diversity in the workplace by Inclusive Employers. This year we want to spotlight businesses that have made accessibility and disability inclusion a priority, which we hope will encourage other organisations to embed               

Today’s disability inclusion spotlight: Airbnb – Online Marketplace and Hospitality Service  

Today we are celebrating their: Partnership and Acquisition of Accomable.

Last year Airbnb bought a travel and accommodation startup called Accomable, which hosted a website that listed accessible places for people with disabilities. The co-founder and CEO Srin Madipalli was inspired to start the business when he wanted to find suitable accommodation while travelling. Many hosts will make a note if they have wheelchair access on their website, but Srin also needed grab bars on baths.

Thanks to the Accomable team Airbnb now has a search filter that allows you to check if a home has many accessibility features – such as whether the accommodation has accessible parking, a mobile hoist, roll in shower or even wide hallways so you have enough space to navigate while using a wheelchair. They’re also working with Airbnb to encourage more people with disabilities to become Airbnb hosts.

 Airbnb Accessibility Filter on their search engine - the filters are divided into 3 categories such as ‘Entering the home’, ‘Getting around’ and ‘Bedroom’. They ask the searcher to select accessibility features they might need such as step-free access, accessible-height bed, electric profiling bed, wide hallways and doorways, step-free access, etc.

Airbnb Accessibility Filter on their search engine - the filters are divided into 3 categories such as ‘Entering the home’, ‘Getting around’ and ‘Bedroom’. They ask the searcher to select accessibility features they might need such as step-free access, accessible-height bed, electric profiling bed, wide hallways and doorways, step-free access, etc.

Why it’s great:

·        Craig Abbott, Senior Interaction Designer at DWP Digital says “if your product is accessible, you have another 10 million potential customers.” If people with disabilities can use your products and services it will immediately have a positive financial impact on your business, especially if your competitors are not designing with accessibility in mind.   

·        It’s best practice to hire people with first-hand knowledge if you’re designing services with accessibility in mind. If you hire designers who are knowledgeable about accessibility they can approach your business through an alternative perspective, or if you employ designers with disabilities they may be able to create great designs or products based on their own experiences.    


DROP US A LINE ON HELLO@WEAREHOWDOI.COM TO FIND OUT MORE ABOUT HOW YOU CAN MAKE YOUR BUSINESS MORE ACCESSIBLE.