How Do I?: Mobile Video App for Learning and Development
tap into your team's true potential

Link location to learning with tap-to-launch video.

How Do I? links location to learning through step-by-step video, launched in the flow of work using contactless tags and mobile technology. It supports learning and development teams to induct and train staff consistently while improving productivity and operational effectiveness. The How Do I? app saves managers and senior staff hours of time every week - time better spent working on the customer in-store experience. Recognised as leaders in mobile video by the CIPD, How Do I?’s approach to L&D supports the modern learner to thrive at work.


We are How Do I? 


We've made it our mission to deliver practical video-enabled tools to make learning more accessible.


How we work

We provide access to the right instructional information, in the right place, at the right time through mobile technology.


If you'd like to find out more about our process & how we can help improve learning in your organization, we'd love to hear from you.




“We worked with the How Do I? team in 2018 as we are committed to continuous improvement in training and communication with colleagues. Senior team members (both operational and training teams) found the app to be fast, intuitive, innovative and effective. In-store colleagues described the tech as being easy to use, straightforward, and useful. 

  • “It’s easier to catch up if you’re watching, not reading.”

  • “It saves time – both for colleagues and managers.”

  • “My team told me that it is helpful for them to update themselves – especially the weekly update video.”

Working with How Do I, we identified some other changes we should implement before rolling out this technology; however, we enjoyed working with the solution-oriented, hardworking and energetic team; we would happily work with them again.”

Helen Tindle, HR Director, Iceland Foods


How we help


When information is needed, it's never easy to find.

Instruction manuals are thrown away. One-off training sessions at work are promptly forgotten. And wherever we are, we all want to look like we know what we're doing.

That’s where we come in.



Our video tutorial app links location to learning.

Our content creation platform powers user-generated step-by-step video content. After vetting, a single tap from a mobile to a strategically placed NFC tag - stuck exactly where it's needed - instantly launches the step-by-step content.

Create the perfect content once, teach the skill thousands of times.



We unlock the potential of people.

It’s like having your best employee train every new starter, every time. 

Tasks are completed in the same way to the highest standard – from the very first time they’re done.



Who we work with


Schools & supported living

Promote independence at home and school with our award-winning assistive technology.

Active Ageing

Our award-winning product, Refresh, makes life easier for people with dementia and their families.

Housing Associations

Support your residents to self serve and improve communications across your organisation.


Tap into your team's true potential and improve your training and onboarding.



We're a business with a difference.

Our founders met while working at a school for young people with learning disabilities. Between us, we've taught clever and resourceful young people for 20+ years. We’re passionate about learning.

So while our mission is to help the many learn, our vision is of a more inclusive world - where everyone can have a job, live more independently and tap into their true potential.

We wanted to stay true to our roots, so we brought on Swiss Cottage School Charity as the majority shareholder. When you support us, you support world-class education for children with learning disabilities in the UK and abroad.


our Networks