How to measure e-learning adoption
Why should we measure the impact of e-learning and whether it’s been successfully adopted?
You may have been convinced of the benefits of e-learning, but it’s important to measure the success of adoption because:
· You may have to justify using the organisation’s budget for e-learning tools because your senior leaders will want to know if it’s effectively upskilling employees and helping the company achieve its objectives. Using the data and information you have collected to measure the impact e-learning has had on your business is good practice because it can highlight positive results from e-learning and be used as evidence for why it should be given more funding in future.
What should be my criteria for success?
When trying to find out if e-learning has helped your organisation achieve its objectives, you should ask the following questions:
HAVE YOUR EMPLOYEES IMPROVED THEIR SKILLS AND KNOWLEDGE?
One of the main goals to e-learning adoption should be to upskill employees because your business will benefit from it for reasons I have explained in my previous blog post about the VUCA economy.
There are many ways you can measure if your employees have been using the e-learning tools and how well they’ve learned new knowledge and skills, if they are able to confidently apply them to their day-to-day role and if the course has helped them to progress. You can:
· Conduct a staff survey or a focus group – if you explain that the goal of collecting the responses is to see if e-learning has positively impacted their day-to-day working life and that the organisation may get more funding if it has, employees are likely to tell you if they thought the content and the materials were good or if the user interface was accessible.
· Conduct tests and evaluations – these will test your employees’ knowledge and how confident they are in applying it.
· Use your E-learning and HR Metrics – e-learning companies like How Do I? have ways of tracking how often the learning tool has been used so you can see if it has been successfully taken on board with employees. You can also contact HR to ask if you can use their data to see if e-learning has had an impact on employee retention, progression and satisfaction.
· If you can give examples of how e-learning tools have helped someone progress to the next stage in their career, this can motivate managers and employees to use them. See my blog about amplifying manager relationships to find out more here.
· You can see if there is any room for improvement because e-learning makes it easy to keep track of who is using it and how often. If e-learning is a success in your organisation you’ll know why and be able to repeat that success in other areas of the business because you’ll know what the best practice is, if it’s not achieving the expected results you could partner up with another company to try and improve the model.
HAVE THE E-LEARNING TOOLS HELPED THE ORGANISATION ACHIEVE THEIR OBJECTIVES?
When making a proposal for the use of e-learning, you probably had an idea in your head about why you wanted to use it. If it was:
· To increase customer service and satisfaction? Then you may want to encourage clients to fill out a survey to see if their overall opinion of your employees has changed after they completed the course, or if customer complaints have decreased.
· To increase sales? Keep an eye on which aspects of the business e-learning upskilling would affect the organisation financially and see if there has been an increase in revenue.
· To increase employee retention and improve the skills of your employees? Measure the productivity levels of your employees and see if job satisfaction has increased in relation to e-learning.
Measuring the impact new initiatives have on an organisation is key to proving that the investment is worth it, so don’t forget to keep track of the relevant data.
Drop us a line on email@example.com to find out more about how you can keep track of learning adoption with our video-led learning tools.
ZEINAB ALI – DIGITAL MARKETING AND PROJECT ASSISTANT FOR HOW DO I?
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