Hacks for using video to train your team
Videos are becoming easier to make thanks to advancements in technology, and they can be a cost-effective way of training your team. With the How Do I? app you can now easily make your own video training content, but you might not know where to start. We’ve created a quick guide to help you!
Step 1 – planning your content
Before you touch a video camera or smartphone, it’s important to think about your target audience, the objective you want to achieve with this video and all the tools you’ll need. To do that you should do the following:
· Figure out who your audience is and what their needs are (check out our learner personas blog for advice).
· Agree with your stakeholders and senior leaders about what this video should achieve e.g. make time to have a meeting where everyone can share their thoughts and ideas.
· Create a mindmap to figure out what topics you’ll cover in the video e.g. MindMap is a free online resource for brainstorming.
· Write the script and save on a word document or use cloud-based notetaking software like One Note or Evernote.
· Figure out what equipment you’ll need and plan the budget.
· Figure out what type of location you will be filming the video in e.g. Will it be on location? Will it be in a busy space or in a quiet area? What will you need to do to make sure you have the best sound quality and lighting?
Top Tip – Once you have completed all the above, make sure your stakeholders are all happy with the content and budget. If you can show your script to an employee who will be watching the training video it would be a good opportunity to get feedback before submitting it for approval. Make sure to highlight that the How Do I? App is a cost-effective way to create and edit videos.
Step 2 – filming your video
The How Do I? app will talk you through all the steps but we still have some top tips on how to film the best video:
· Only film content you need – if you have already prepared a script you don’t need to film and then edit more footage.
· Give participants an opportunity to rehearse the final script before starting filming.
· Clean the camera lens to get the best picture quality because if you’re using a smartphone, the lens can get dirty quite easily.
· Mount your phone or camera on a tripod if you’re filming by yourself.
· Make sure you have enough memory on your phone before filming so you don’t lose any footage.
· Make sure your background is free of visual and noisy distractions – you can pause your filming if a car passes by or someone interrupts.
Sound and Visuals
· Make sure you have good lighting. You can achieve this by filming during the day either outside or next to a window, use lamps you have in the office or workspace, or adjust your camera settings.
· Avoid using a camera microphone if you can and make sure the sound quality is decent. If you can afford a lapel microphone, keep it close to your mouth.
· To make sure you get the best acoustics if you’re recording indoors, try to film in a small room with carpeted floors.
· Make sure participants in the video project their voice by speaking from their diaphragm.
· You can speak directly into your phone or camera, and create a high quality voiceover.
Top tip – before you publish your video, ask a critical friend to watch it and provide feedback so you can go back and edit it if necessary.
Step 3 – publishing your video
· Make sure your platform has subtitle capabilities or be prepared to write up a transcript. 9.3 million people in the UK have a disability so it’s important to make sure they can access the content or you risk losing that big audience.
· Think about where your video will get the most views from your team and the wider organisation. Is it Youtube? Vimeo? Your company’s intranet?
· Launch the video when your team or the wider organisation is most likely to watch it or check for updates on your intranet or social media platforms.
· Make the video summary brief concise and to the point so your audience will be able to have an idea of what it’s about before watching and be able to find it.
Drop us a line on firstname.lastname@example.org to find out more about how you can create videos to train your team.
Zeinab Ali – How Do I? Digital Marketing and Project Assistant
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