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The How Do I? Blog

The How Do I? Blog

#TakeFiveWith Emma Case

Take Five With Emma Case - Pictured is a closeup photo of Emma smiling into the camera

Take Five With Emma Case - Pictured is a closeup photo of Emma smiling into the camera

Could you tell us about yourself and your job role? And one hobby/fun fact?

I’m the founder of Women Beyond The Box, a London based platform created to amplify the voices of Smart Women who are also Neurodivergent – that is Dyslexia, Dyspraxia, Dyscalculia, ADHD/ADD and Autism/Aspergers. Our aim is to point every Neurodivergent women in the direction of her true potential.

For many years, I have worked as a Coach and facilitator with women in leadership and with women who are making the transition from 9-5 to entrepreneurship or self-employment.

More recently I had become aware of women, who like me are Neurodivergent, women with highly developed skills and knowledge.

The inspiration for Women Beyond The Box came from the realisation that there are hundreds of thousands of women who have the potential to create wildly fulfilling and successful lives - if they are nurtured, supported and shown just what is possible when you work to your strengths and do more of what they love.

Personally, having ADHD and Dyspraxia has proven to be a significant advantage in business; I see life through a very different lens which keeps me one step ahead.

Historically, many of our greatest innovators and creators have been Neurodivergent – Elon Musk and Richard Branson are just two great examples. We simply need greater visibility and representation of women who too, are beyond the box thinkers and this is the purpose of Women Beyond The Box.


What is a typical day like for you?

There's no such thing as a typical day for me!

On International Women’s Day we launched the UK’s first ever Top 50 Influential Neurodivergent Women list. Curating this list has taken months of phone conversations, searching online for interesting and inspirational women, as well as designing a website and creating the content to support the launch.

Some days I spend much of my time coaching women across the country by skype. Other days I could be facilitating women's leadership programs with my corporate clients. I have also had the pleasure of coaching my 'VIP' clients face to face in different countries across the globe.

Variety is the word I think of when describing my work day.


Could you tell us how you got into your role?

I didn't 'get into' my role - I consciously created it.
After experiencing workplace burnout on more than one occasion, I decided that I needed to find a way of working that was better aligned with my innate strengths and skills. Sitting at a desk for 7 hours a day simply doesn't suit me, having the freedom to work from any location (with strong Wi-Fi) has increased my happiness and overall sense of wellbeing.

Self-employment has given me the flexibility that I need and the opportunity to create a business where I can show other women how they can do this.


What motivates you to do a good job?

I'm motivated by the great feeling of seeing someone positively impacted by the work that I do. Seeing people thrive when they once struggled is hugely rewarding and inspires me to want to reach more women.


How do you learn at work?

I learn by doing and watching...and making plenty of 'mistakes'.

Perfectionism and the fear of 'failure' are quite often the reason why so many people don't make progress at work. We need to be willing to make more mistakes, to bounce back from our perceived failure and to keep moving forwards without seeing it as a reflection of who we are or what we're capable of.


What are your aims for the next year? For example, if you work in accessibility do you have any plans to help make workplaces more inclusive? If you work in Learning and Development how are you going to promote workplace learning?

2019 is all about growing our community and starting fresh and honest conversations about Neurodiversity and women.

I'm looking forward to the launch of our live online classes and in person events, where I'll have the opportunity to share knowledge that I have gained through personal experience and from coaching and mentoring other women.

You can learn more about Women Beyond The Box on the following platforms:

Women Beyond The Box Website: 

Women Beyond The Box Twitter Account: @WomenBeyondTheBox


Would you like to share your story or raise awareness about the work you’re doing? Do you know someone in the tech, design, accessibility, inclusion or learning and development sector who would like to tell their story in the #TakeFiveWith series? Contact Zeinab at